| Dell, The
Conservation Fund and Carbonfund.org Launch Global Carbon-Neutral
Initiative
Dell (NASDAQ:DELL), The Conservation Fund and Carbonfund.org
today announced a joint, global carbon-neutral initiative to offset the
carbon dioxide produced when customers power their computer systems.
Called "Plant a Tree for Me," the program allows customers to make a
donation that will be used by the two nonprofits, The Conservation Fund
and Carbonfund.org, to plant trees in sustainably managed forests. Dell's
commitment marks the first time a major corporation has given its
customers a way to offset the emissions associated with the electricity
used by their computers.
"We applaud Dell's leadership for its commitment to offset the
carbon footprint of its computers," said The Conservation Fund's
president, Larry Selzer. "Climate change has emerged as one of the
dominant environmental issues of our time, and Dell's industry-leading
efforts to address this challenge, and its invitation to its customers to
join in this initiative, serve as a model for corporate environmental
stewardship in the 21st century."
Native trees and forests help
fight climate change as part of their natural processes. As they grow,
trees absorb carbon dioxide from the atmosphere and convert it into
oxygen. In addition to trapping the dangerous gases that cause climate
change, these new forests help to protect water quality, restore wildlife
habitat and enhance public recreation areas.
Through the program, a
customer donation of $2 for a notebook and $6 for a desktop computer will
offset carbon dioxide emissions equivalent to powering the average
computer for three years. Dell will remit 100 percent of the donations
received from the "Plant a Tree for Me" program to The Conservation Fund
and Carbonfund.org to be used to plant trees.
"Dell recognizes that
offsetting carbon dioxide emissions with tree planting is an effective and
inexpensive way to fight climate change," Carbonfund.org executive
director Eric Carlson said. "The beauty of this program is that anyone can
do it and make a difference."
According to Carbonfund.org, carbon
dioxide emissions today are at their highest levels in recorded history,
covering over 650,000 years, and are 40 percent higher than they were
before the Industrial Revolution.
The "Plant a Tree for Me" program
is available now to Dell customers making new computer purchases. It will
be available in February to U.S. consumers and in April to global
consumers for any brand of computer.
"The customer experience
starts with receiving the best value and continues with the knowledge that
we are working with our customers to protect the environment throughout
the life of their systems," said Michael Dell, chairman of Dell. "Programs
like 'Plant a Tree for Me' and our global recycling efforts empower our
customers to participate with us in making a difference. It is our hope
that other companies in our industry will join us to improve the
environment that we all share."
About The Carbonfund.org
Foundation
Carbonfund.org is a leading national nonprofit that
educates the public about the dangers of climate change and makes it easy
and affordable for individuals, businesses and organizations to reduce
their climate impact. Carbonfund.org promotes affordable carbon reduction
strategies and supports renewable energy, energy efficiency and
reforestation projects that reduce and offset carbon dioxide emissions.
Carbonfund.org combines education and outreach with affordable
high-quality carbon offsets to help drive the price of clean technology
below its dirty counterparts. Carbonfund.org works with more than 100
businesses and organizations to offset their offices, travel, events,
shipping and production emissions. For more information, please visit: http://www.carbonfund.org/.
About The
Conservation Fund
The Conservation Fund is the nation's foremost
environmental nonprofit dedicated to protecting America's land and water
legacy for current and future generations. Seeking innovative conservation
solutions for the 21st century, the Fund works to integrate economic and
environmental goals. Since its founding in 1985, the Fund has helped its
partners safeguard wildlife habitat, working landscapes, community
"greenspace" and historic sites totaling more than 5.5 million acres
nationwide. With 1 percent fundraising costs and 96 percent program
allocation, The Conservation Fund is recognized as the nation's top-rated
environmental nonprofit by both the American Institute of Philanthropy and
Charity Navigator. For more information, visit http://www.conservationfund.org/ and http://www.gocarbonzero.org/.
Since 2000, The
Conservation Fund, though its Climate Change Program and Go Zero(SM), has
restored 30,000 acres and planted more than 9 million trees through its
carbon sequestration program. Over the next 100 years, these new forests
will capture an estimated 13.5 million tons of carbon dioxide equivalent
from the atmosphere.
About Dell
Dell Inc. (NASDAQ:DELL)
listens to customers and delivers innovative technology and services they
trust and value. Uniquely enabled by its direct business model, Dell sells
more systems globally than any computer company, placing it No. 25 on the
Fortune 500. For more information, visit http://www.dell.com/. To get Dell news direct, visit http://www.dell.com/RSS.
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